Analytics

Google Analytics is the best way to measure your website activity.

Google offers free tools for monitoring activity on your website. We can install Analytics on your website so you can take advantage of the service.

By placing a small amount of code onto your web pages, you can access a vast amount of statistical information including:

• - How many people visit your website
• - How did they find the website
• - What search terms did they use
• - Which country are they in

And so on down to very fine granular detail. One of the strongest features is the accurate measurement of the number of visitors, coupled with changes to your marketing. If you invest in marketing to drive people to your website, you can directly measure the response in an intuitive, visual way. Graphs and maps make the information clear and accessible.

Call us now to discuss putting Analytics onto your site.

Advanced Analytics

Once you have established historic data on your website there are many ways to ensure you are getting the most value from the information.

Analytics allows very granular detail to be extracted using preset reports, and your internal KPI's for a website can often be matched to specific report criteria.

There are Goals and Sales Funnel functions, as well as more complex domain and e-commerce coding that can be set up to give you solid information on how your website is performing well and where it is proving weak.

Talk to our Analytics Specialist now to discuss using Analytics to full advantage.